Emotional appeals display to the audience why they should buy the product that the company wants to sell. They use different appeals to attract a certain kind of audience that would be moe likely to buy the product they want to sell.
One emotional appeal is the Need to achieve. This appeal is the ability to accomplish something with the help of their product. This is an effective appeal because people want to make sure that the product will affect their life positively. So, if it helps you accomplish something, the product is a must have to the viewer. This is also why it is an urgency-stressing need because it shows the time it will take to accomplish your goal, with the product. An ad technique that is used with the need to achieve is time pressure/exigency. Since they have already displayed to the viewer how this product is a must have, adding time pressure, creates a higher demand for the product as well.
Another emotional appeal is the Need to nurture. We all love those ads that just make us go "Aww." This is why the need to nurture is effective. We are drawn in by our maternal and paternal instincts that make us intrigued in the product. It is almost impossible to turn down a cute little puppy. This is a response-seeking need because it uses images to display our nurturing needs. An ad technique used for this is repetition. Colors being repeated to keep the product in our head, but also repeating images of the nurturing feeling causes us to obtain the product.
An additional appeal is the Need to escape. This is effective because almost every American does the same thing every day. So the need to escape gives us a breath and will make us happy, and the product can do that. This is desire-simulating, because the desire to escape become big when we see it in an ad and want it for ourself. An ad technique that is used for this need is simple solution. With the product, your stresses and worries will go away. That is why the need to escape is so effective.
The Need for affiliation is the most commonly used appeal. This is because every single person wants friendship, love and family. Therefore companies say that their product will bring you these things, which is why we feel the need to buy the product. This is a desire-simulating need because we all want friends and loved ones, and we will buy anything to bring use closer to that. A common technique for this is bandwagon. If others use this product, they you will become closer to them if you use the product to.
Lastly, the Need for aesthetic sensations. The beautiful things are important to use too. We want to feel pretty as well as our things. The need for aesthetic sensations is applied to housing especially, because we want the place that we live in to be beautiful and admired by others. This need is desire-simulating because what we want is that beauty. A popular ad technique for this is the snob appeal. A lot of times, the product that is the "prettiest" is most expensive. So, if you buy it, then you will seem rich.
One emotional appeal is the Need to achieve. This appeal is the ability to accomplish something with the help of their product. This is an effective appeal because people want to make sure that the product will affect their life positively. So, if it helps you accomplish something, the product is a must have to the viewer. This is also why it is an urgency-stressing need because it shows the time it will take to accomplish your goal, with the product. An ad technique that is used with the need to achieve is time pressure/exigency. Since they have already displayed to the viewer how this product is a must have, adding time pressure, creates a higher demand for the product as well.
Another emotional appeal is the Need to nurture. We all love those ads that just make us go "Aww." This is why the need to nurture is effective. We are drawn in by our maternal and paternal instincts that make us intrigued in the product. It is almost impossible to turn down a cute little puppy. This is a response-seeking need because it uses images to display our nurturing needs. An ad technique used for this is repetition. Colors being repeated to keep the product in our head, but also repeating images of the nurturing feeling causes us to obtain the product.
An additional appeal is the Need to escape. This is effective because almost every American does the same thing every day. So the need to escape gives us a breath and will make us happy, and the product can do that. This is desire-simulating, because the desire to escape become big when we see it in an ad and want it for ourself. An ad technique that is used for this need is simple solution. With the product, your stresses and worries will go away. That is why the need to escape is so effective.
The Need for affiliation is the most commonly used appeal. This is because every single person wants friendship, love and family. Therefore companies say that their product will bring you these things, which is why we feel the need to buy the product. This is a desire-simulating need because we all want friends and loved ones, and we will buy anything to bring use closer to that. A common technique for this is bandwagon. If others use this product, they you will become closer to them if you use the product to.
Lastly, the Need for aesthetic sensations. The beautiful things are important to use too. We want to feel pretty as well as our things. The need for aesthetic sensations is applied to housing especially, because we want the place that we live in to be beautiful and admired by others. This need is desire-simulating because what we want is that beauty. A popular ad technique for this is the snob appeal. A lot of times, the product that is the "prettiest" is most expensive. So, if you buy it, then you will seem rich.
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